Share of Voice & Metrics

Share of voice measures how much of the AI conversation belongs to your brand compared to competitors. TrioSens calculates it in four different ways — each one tells you something different about your brand’s AI presence.

The four share of voice perspectives

In Conversation

The percentage of conversations where your brand appears at least once. This measures your reach — how often you show up when AI discusses your category. Even a single mention counts, making this your broadest visibility metric. Conversational reports only

In Messages

The percentage of individual AI messages that mention your brand. This measures frequency — how often you come up. A brand mentioned in 8 out of 10 messages has higher message-level visibility than one mentioned in 3.

In Full Conversation

The percentage of conversations where your brand appears throughout the entire dialogue — from start to finish. This measures sustained presence, not just a single mention. If you appear in early turns but drop out before the end, you won’t count here. Conversational reports only

In Final Decision

The percentage of conversations where AI recommends your brand in its final answer. This is the metric that maps closest to real-world impact — it shows whether AI would actually point someone toward your brand when they’re making a decision. Conversational reports only

Prioritize Final Decision

“In Final Decision” is the metric that matters most for conversational reports. It directly measures whether AI recommends you when helping someone make a choice. Focus your efforts on improving this number.

Single prompt reports

Single prompt reports show only ‘In Messages’ — how often your brand appears across individual AI responses.

Other key metrics

Beyond share of voice, TrioSens tracks several additional metrics:

• Visibility Score — An overall rating of your brand’s AI presence, combining multiple signals into a single number.
• Sentiment — How favorably AI talks about your brand, scored on a 0–100 scale across positive, neutral, and negative categories.
• Citations — The number and identity of web sources AI references when mentioning your brand.
• Change % — How your metrics have shifted compared to the previous report run. Positive percentages mean improvement; negative means decline.

What’s next?

Adding a Brand Refine which brands you're tracking and how they're organized.

Creating a Team Share your visibility insights with your team.