Managing Prompts
Prompts are the questions you ask AI platforms. They’re the foundation of every report — the better your prompts, the more useful your results. Think of them as the search queries your potential customers might type into an AI assistant.
Writing good prompts
Section titled “Writing good prompts”The best prompts mirror how real people search. Instead of “Tell me about [your brand],” write the kind of question a potential customer would actually ask:
- “What’s the best CRM for small businesses?”
- “Which project management tools do remote teams use?”
- “How do I choose a brand monitoring platform?”
The goal is to see if your brand surfaces organically when AI guides someone through a decision in your industry.
Adding prompts to a report
Section titled “Adding prompts to a report”-
Open the prompt step
In the report creation wizard, navigate to the Add Prompts step.
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Write your prompts
Type the questions your audience would actually ask an AI assistant. You can add multiple prompts to a single report.
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Tag your prompts (optional)
Assign tags to organize prompts by theme — for example, “pricing”, “features”, or “comparison.” Tags make it easier to spot patterns in your results later.
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Assign a persona (optional)
Assign a persona to simulate how AI responds when helping a specific audience type, such as enterprise buyers vs. SMB users. This reveals whether your brand surfaces differently across segments.
Managing prompts across your team
Section titled “Managing prompts across your team”The Prompts section in your dashboard gives you a centralized view of all prompts across your team. It has three tabs:
- Prompts — A searchable, filterable table of every prompt. Filter by tag, persona, AI provider, report, creator, or date range.
- Conversations — The AI responses generated from your prompts. Review what each platform said and compare responses across different runs.
- Tags — Create and manage the tags you use to organize prompts.
You can also perform bulk operations: edit, delete, tag, or assign personas to multiple prompts at once. Need to analyze your prompts externally? Export them to CSV.
Use tags to group prompts by theme — “pricing questions”, “feature comparisons”, “buying decisions.” This makes it easier to spot patterns across reports and identify where your brand is strong or weak.
You can add up to 10,000 prompts per report, but start small. 10–20 well-crafted prompts will give you clearer insights than hundreds of generic ones.