Brand Configuration

Before you can measure your AI visibility, TrioSens needs to know which brands to look for. When you run a report, TrioSens extracts mentions of the brands you’ve configured — your own brand, competitors, or any others you want to track and compare.

Tracked brands vs. brand groups

There are two ways to organize the brands you monitor:

Tracked brands are individual companies or products you want to monitor. This typically includes your own brand plus your direct competitors. Each tracked brand appears separately in your reports with its own visibility, sentiment, and citation metrics.

Brand groups organize related brands into competitive sets. This lets you compare performance at the group level or zoom into individual brands. For example, separate ‘Direct Competitors’ from ‘Indirect Competitors’ to track share of voice within each segment.

Adding a tracked brand

1. Open brand configuration

   Open a report and click Brand Configuration to access the brand management modal.

2. Go to the Tracked Brands tab

   Select the Tracked Brands tab to see and manage individual brands.

3. Add brands to track

   Add the brands you want to monitor. TrioSens will extract mentions of these brands from AI responses so you can track and compare them.

Creating a brand group

1. Switch to the Brand Groups tab

   In the Brand Configuration modal, select the Brand Groups tab.

2. Create a new group

   Click to create a new group and give it a descriptive name — for example, “Direct Competitors” or “Enterprise Tools.”

3. Add brands to the group

   Select which tracked brands belong in this group. You can add the same brand to multiple groups.

Start small

Start by tracking your own brand plus 3–5 direct competitors. You can always add more later as you identify new brands appearing in AI responses.

Use groups for segmentation

Brand groups are great for organizing competitive sets. Group enterprise competitors separately from SMB competitors to compare share of voice within each segment.

What’s next?

Configuring Sources Set up which AI platforms and web sources to monitor.